Please start by watching this short intro video. It won't take more than 2 minutes.
The Year That Changed EVERYTHING.
"12.4% of Canadian paid workers aged 15 to 64 have been laid-off on a monthly basis since February 2020... The degree to which the COVID-19 pandemic will result in permanent layoffs."
"A recent poll found that 25% of Canadians aged 35-54 and 21% of those aged 18-24 have increased their alcohol consumption since social distancing and self isolation due to COVID-19 began."
Safeguarding Europe's Livelihoods
"A quarter of jobs (26% of the total employment) across Europe are at risk for permanent layoffs, furloughs, or reductions in hours or pay. 74% of jobs in the Accomodations and Food sector and 50 of jobs in the Arts and Entertainment sector are at risk in the EU"
"As of the July 9, 2020 weekly report on unemployment claims, over 48 million people have filed for unemployment for the first time since mid-March."
The outbreak of COVID-19 has not only erupted the concerns of safety, but also has affected in dispositions in jobs and employments. The uncertainty of employment has created the fear of self ambiguity, confidence, and anxiety issues, which leads to the problem of mental health. Through research and product developing, it examines the personal relationship with occupation outside of financial perspective, and finds solutions to comforting the effected ones.
"Job loss is a form of status passage that directly disrupts an individual’s attempt to sustain consistent and positive self images and therefore increases the risk of mental health problems."
Work and Emotions
When you lose your job, not only is your usual source of income gone, but also your personal work relationships, daily structures, professional missions, and an important sense of self-purpose. Unemployment can be, and often is, a shock to your whole system. You can experience some of the same feelings and stresses that you would if you were seriously injured, going through a divorce, or mourning the loss of a loved one. You can go through some or all of the stages of grieving just as you would with any other major loss.
“Occupations reflect and support one’s interests and skills, and they help us as humans meet our individual needs and desires. Occupational pursuits develop roles and routines within a cultural context that give a person a sense of identity and life meaning. Participation in occupations is central to a person’s health, sense of well-being and life satisfaction.”
According to the study by Clark and Oswald (1994), becoming unemployed was associated with an increased likelihood of mental distress for the 31-55 age group, but not for the 18-30 age group, and consistent from decade to decade. The symptoms are more often shown to women than men.
“Women more often report negative mental health impacts due to worry and stress from the coronavirus than men”, and are more likely to have depressive and anxiety symptoms over men by 7% (57% vs. 50%).”
“A recent poll found that 25% of Canadians aged 35-54 and 21% of those aged 18-34 have increased their alcohol consumption since social distancing and self isolation due to COVID-19 began.”
“47% of those sheltering in place reported negative mental health effects resulting from worry or stress related to corona virus. This rate was significantly higher than the 37% among people who were not sheltering in place.”
Problem Overview I
Lack of public recognition or awareness of their contribution to work. The appreciation of their dedication to professions is not well demonstrated.
Recognizing their social contribution to embrace their identity and self confidence. Externally expressing appreciations for their social implications and professional dedication.
Constantly inputting negative thoughts such as insufficient job performance, thinking to be worthless, and low evaluations as the potential reasons for unemployment
Having positive thinking input and being surrounded by bright environments to not be neglected by negative thoughts
Increase in self-doubting in their capabilities and skills the longer it has been since their last employment. This may be the potential tendency to shut off from the world and self isolate for the fear of having no implications.
Having a confidential trust in their capabilities and skills. Encouraging their beliefs and motivations
Work community and network are heavily limited to within the boundary of present workers in active environment
Encompassing worker community for socializing and communicating outside of work
A space or environment that help them maintain or stay attached to their profession, not necessarily having to involve their company or organization.
Losing a professional identity that they have been entitled to as a life long career. They are left with no professional values, but emptyness and loss feelings.
This is the focus of my product!
Targer Users I
Full time women employees within the age group of 30 to 55 that have been laid off due to COVID-19, and yet not told to be returned to work as they were highly dedicated to their professions. Their occupations are professional, and contribute self regulated social values. These users are either single, or married with nor with kids, and spend most of their time staying home after their unemployment, without any of their professional work involved. Some of them may be experiencing symptoms of depression, stress accumulation, empty feelings, and anxiety already.
Full time women employees in between the age of 30 to 55 that are working, but reduced hours of work. They may be working at home or on site.
Both men and women employees in between the age of 30 to 55 that are currently working at home.
Age 30 to 55 small business owners that are impacted with closures or reduced business hours due to COVID-19.
Both men and women retired from work and spending time mostly staying home
How might we encourage laid off workers to regain their lost professional values during their time of recession to not feel neglected?
How might we drive a motivational force to bring out the user from depression to finding new opportunities?
How might we maintain our professional values and routines at the level of comfortability?
Rise is a sub service application offered by LinkedIn that creates a comprehensive professional community platform that is not only for one’s occupational gains or benefits, but is inclusive to the opportunities of professional learnings, workshops, community, events, collaborations, and contents. With Rise, we help our customers to embrace and sustain their professional identities to construct solidifying professional values, and create new opportunities.
1. User Identification
The welcoming / landing page of the service. Upon the request of user registration, basic information such as name, age, location, and gender are asked as the foundational database for the purpose of the service. Service may differ depending on the user’s physical identity. Rise is a sub application released by LinkedIn. Users are encouraged to link their LinkedIn profile to Rise to extract personal data that already exists.
2. User Understanding
This phase is to understand the user’s profession, professional capabilities, experiences, and insights to perfectly match the digital studio space they would belong later in the service.This phase can be skipped if the user has a profound LinkedIn profile or account since the data can be shared from their service. For those who don’t have LinkedIn, they can manually set up their account through this phase of the service.
4. Different Opportunities
Once the user has clicked their profession group, they will be introduced to multiple options as shown above. There are lots of different opportunities to choose depending on the area that the user wants to revisit or further develop. All these are shared among the members registered into the group. This is what differs from other group platforms. Here, we are creating a comprehensive community that is inclusive to personal learnings, activities, contents, and resources all within the professional group
For example, if the user chooses learning, there will be lots of different learning opportunties that are internally offered within the app. The intention is self development, but to also help the user stay attached to their professional identity during their time of their recession, so that they do not feel completely lost when unfortunate incidents like a jobloss from COVID-19 happens. The learning materials are mostly sorted out from the LinkedIn Learning resources
In collaboration, available participatable activites are shown among the users depending on the user’s registered skill sets and knowledge. This creates a digital studio where people can collaborate by joining different type of personal skills to create new opportunities and products. Users are stayed productive during their work recessions, and further developing their professional missions.
7. Collaboration : Part 2
Once the user has clicked on one of the collaborations they’d like to further hear more about or participate, they are led to a page where it shows the person you are participating with and detailed project description. If the user decided to do so, they can send the person a private message to show their interest in participating the project. Plus, the service is interlinked to the user’s LinkedIn profile. When they make connections through Rise, they will be synchronized on their LinkedIn profile as well.
8. Professional Community
Again, Rise is a sub application released by and interlinked to LinkedIn in the first place. Lots of data and resources are extracted from LinkedIn as well as certain features like the community shown above. Linking the exisitng community from LinkedIn to Rise, users are able to communicate in between each other through posting, making connections, networking, and job searching
Once the user has tried out activities from Learnings, Workshops, Collaborations, and Events, the internal AI identifies what the user’s activity preferences are. Based on this analysis, the AI suggests enjoyable professional contents that are available through third party apps such as Spotify, Netflix, Youtube, etc. The this is also a way to engage users in the world of their profession
10. My Progress
When user is done with the activity, user gets level up points for emotional satsafactions, and as the number goes up, the user is motivated to push themselves further. They are also free to stop the activities in the middle of it and comeback whenever they can by continuing their activities by finding them under the My Progress tab.
Once the user has put in their professional information, the internal AI finds the professional group that they belong to. These groups are segmented into the industries they belong and under those divisions, there are separations of job titles in detail. User will be assigned to the profession that they are in, but they are also free to explore other profession groups as well.
Market Positioning I
So where do they sit in the market? There are competitors like Indeed, Facebook Groups, Headspace, Meetup, Eventbrite, etc, And from there Rise is Occupational, opened to large demographics, always meeting new people, and collaborative. It’s also comforting and international, Inclusive to various features as introduced, and finally derives opportunities.
Where and how is RISE positioned in the existing market?
The map above showcases the possible and future implications at micro, meso, and macro levels. The service has initiated from re-enforcing professional identity for the laid off workers, and seeks to the level of educational and technological purposes in the next decades.